Did you know that Mailchimp has landing pages? Instead of using a subscribe form in the sidebar of your real estate website, you can use a simple link to your landing page to get newsletter signups.
This is really handy if you’re showing houses to a new client, holding an open house, or attending a networking event. You can whip out your phone and have them add their email address on the spot. In 30 seconds, just like that, they’re on your list. You can also add the landing page link to emails, a Facebook post, Instagram, etc. No dealing with embedding forms!
What do you need to do?
Below, I’ll give you more info about how to create your landing page. But beyond that, you have to get people to want to give you their email and follow you. You have to sell the sizzle. You have to make them curious and want to see your newsletters.
How hard is that?
Easier for some, harder for others. But it doesn’t have to be. A simple phrase can do a lot of the work for you. Here are some ideas:
- “Hey, do you like weird facts? Because I have a fun newsletter that I think you’ll like. Can I add you to my mailing list?”
- “Can I add you to my mailing list?”
- “We don’t have a lot of time to talk right now, but I’d love to share my newsletter with you. Can I add you to my mailing list?”
- “Want to stay connected? One way I do that is through my awesome newsletter. Can I add you to my mailing list?”
You get the idea.
The Purpose of a Landing Page
A landing page contains one–and only one–goal: Get people to leave you their email address in exchange for the thing you’re promising. The less distraction from that goal, the better.
Mailchimp provides this succinct description of what a landing page is:
“Landing pages are standalone web pages that your contacts or potential contacts can ‘land’ on when they click through from an email, ad, social post, or other location on the web. Marketers typically use landing pages to achieve specific, short-term goals. For example, you might create a landing page to promote a limited-time offer or sell a specific product.”
So if your goal is simply to get more people to sign up for your client retention newsletter, then your newsletter is the only thing you should mention on your landing page.
How to Create a Mailchimp Landing Page
I’m going to show you the broad strokes below, but Mailchimp has a tutorial with more detail if you need it. Also, this is a nice summary about how to use landing pages.
Keep in mind that your goal is to grow your newsletter mailing list.
Why grow a mailing list?
Because networks lead to referrals…as long as you work the networks. The foundation piece of working a network is keeping in touch with a newsletter. The bigger your networks, the more chances you have to be the agent they refer at the moment they need one.
Here are the steps to creating your landing page in Mailchimp:
1. Go to the Campaigns Tab in Mailchimp. Click the Create Campaign button.
2. Select the Landing Page option.
3. Add a name for your landing page, and select the audience list you’ll be using it with.
4. Choose your starting template. You’ll be able to change this liberally in the edit screen.
5. Edit your landing page to your satisfaction. Many of the templates include a lot of extra content areas below the top area. Make sure you scroll down to see all the content. For a newsletter landing page, most (all?) of this extra stuff is extraneous and I recommend deleting it. You really only need the top portion.
6. Preview and test your final landing page design.
I realize there’s a lot of work between steps 5 and 6. Unfortunately, there’s no way for me to share the template with you (the way we can do the newsletters). But with some playing around, and keeping it simple, you can create your own design that you’ll love. Here’s what I did with that template:
1. Removed all bottom sections of the landing page template.
2. Added my own decorative photo to the left side (must be large).
3. Inserted my logo at top.
4. Removed the large Wild Country text block in the template.
5. Added an IMAGE + CAPTION block. Inserted a personal photo and name. Sized the text to fit.
6. Added a TEXT block. Added my content.
7. Removed all but the Email Address and First Name from the form fields.
Mailchimp will also create a welcome page for you, once you’ve finished and published your landing page. Be sure to look at that and make edits to it. When someone signs up for your list, they’ll get that message! Nice.
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